Reference Number: 22018160
Request ID:
Date First Offered11/09/2009
Title:Procurement of the media for advertising - WBEZ

Agency Reference Number:P201039
Agency:ISC - Illinois Student Assistance Commission
Purchasing Agency:ISC - Illinois Student Assistance Commission
Purchasing Agency SPO:Karen Salas

Status: Closed


Description and Specifications:
The Illinois Student Assistance Commission (ISAC) is seeking to procure media coverage to market its prepaid tuition program, College Illinois!® with Chicago Public Radio WBEZ.

College Illinois!, is administered by the Illinois Student Assistance Commission. The federal government has authorized states to administer 529 programs like College Illinois! to help families save and pay for college in a tax advantageous way. The marketing agent's role is to help program administrators educate and inform the public about this program and promote enrollments so the program will continue to grow.

Advertising through media outlets is needed to supplement the efforts of in-house staff. Purchasing media placements directly rather than through our advertising agent will save 15% of the costs of every buy

A widespread marketing and public relations initiative results in expanded public awareness of the benefits of prepaying college tuition. Another benefit is increased program participation, an important factor in improving the financial soundness of the program for current and future participants. As long as the program is financially sound, state backing in the form of additional funds will not be required.

Key Information

Notice Type:Sole Source
Notice Stage:
<Select Notice Stage>

Notice Expiration Date:11/23/2009
Sole Source Only Justification:Sole source is the only option, after doing research on the demographics. The desired demographic is parents, grandparents and family members who would be interested in purchasing College Illinois! contracts for their kids or grandkids as a savings vehicle for college tuition.

This station has wealthier and more educated listeners. It also appeals to the 30 plus age range. This station also hits a specific geographical region as well and has a unique popularity so it can reach a great number of listeners for the dollars spent.

The way to reach this geographical and socio economic demographic is by using the above named vendor. If a competitive solicitation was used, ISAC may not be able to get this specific market. The price is reasonable and weighed into the decision to use this medium.
Accordance with Admin Rule:Compatibility of equipment, accessory, parts, or service is paramount consideration

Professional & Artistic:No
Small Business Set-Aside:No

Does this solicitation contain a BEP or DBE requirement?:No

Does this solicitation contain a Veteran requirement?:

Relevant Category:General Services

Total Amount of Award:$140,000.00 (Total Dollar Value Only/Includes Any Renewal Options)
Estimated/Actual Value Description:
Length of Initial Term:24
Contract Begin Date:11/17/2009
Contract End Date:11/30/2011
Renewal Terms:0


Number of Responding Bidders:
Number of Unsuccessful Bidders:
Total Number Awarded:

Listing of All Bidders/Offerors Considered But Not Selected:
Source Selection:<Select Source Method>

Vendor(s) Selected for Award
Vendor NameAmount of Award BEP Goal % DBE Goal %
WBEZ, Chicago Public Radio$140,000.00

Notice Contact
Name: Karen Salas
Street Address:ISAC
1755 Lake Cook Rd.
Zip Code:60015
Phone: 847-948-8500
Fax Number:847-848-5033

Class Code

Class Codes:S100 Advertising Services


NIGP Commodity/Service Code:


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