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Identification

Reference Number: 22018015
Request ID:
Date First Offered10/19/2009
Title:Thanksgiving Media Buy Campaign - 2009

Agency Reference Number:10-TS-6
Agency:DOT - Transportation
Purchasing Agency:DOT - Transportation
Purchasing Agency SPO:James C McDaniel

Status: Closed

Overview

Description and Specifications:
Notice of intent to award Sole Economically Feasible Source Contracts to advertise with Vendors for radio and television for the Agency's Click It or Ticket campaign to increase safety belt compliance on Illinois roadways during the Thanksgiving Holiday.

Key Information

Notice Type:Sole Economically Feasible Source
Notice Stage:
<Select Notice Stage>

Published:10/19/2009
Notice Expiration Date:11/02/2009
Sole Source Only Justification:The Thanksgiving Media Buy Campaign is a federally funded media campaign and is imperative to the Agency's Division of Taffic Safety. Supplying this campaign with the most specialized and focused media outlets is necessary to reach those motorists who refuse to buckle up. Furthermore, this media buy requires the most focused yet diversified programming in order to reach male motorists between the ages of 18-34. In order to minimize fatalities on Illinois roadways and to increase safety belt compliance statewide, the “Click It or Ticket” media message serves as the educational component of the Division of Traffic Safety’s comprehensive communications plan. In addition, utilizing cable television and broadcast television, radio, online and new media services, The Illinois Department of Transportation (IDOT) is able to leverage the most effective and efficient communication mediums to reach our intended audience while invoking positive behavior.

The service was not procured by the Agency recently.

Through favorable Arbitron, Nielson and Portable People Meter ratings, the vendors listed must be utilized in order to fulfill satisfactory ad recall rates, optimal frequency, applicable programming, feasible spot rates, extended reach, favorable cume ratings and added value opportunities. Because the target market is male motorists ages 18-34, we must employ these efficient media outlets to directly influence the intended audience with imperative traffic safety messages in order to assist in preventing fatalities on Illinois roadways while boosting the safety belt compliance rate statewide.

Market research was conducted using the following justifiable metrics: Nielson (TV) and Arbitron (Radio)/Portable People Meter (electronic audience measurement) ratings per geographic regions. In addition, allocations performed were based on applicable media markets, reach, frequency, spot rate price, cume rates, gross rating points, added value and promotional opportunities. Alternative media such as out-of-home advertising (in-theatre spots, online, billboard advertising, and gas pump ads) were based on recall rates, efficiencies, traffic rates and geo-targeting.

Prices proposed were subject to detailed negotiations, benchmarks, previous campaign proposals, current economic conditions, added value opportunities, industry averages and supplemental publication evidence.

The consequences if these requests are denied would be extremely detrimental to the safety of motorists and the efforts of IDOT and the National Highway Traffic Safety Administration
(NHTSA) to increase the safety belt compliance rate in Illinois.
Accordance with Admin Rule:Compatibility of equipment, accessory, parts, or service is paramount consideration

Professional & Artistic:No
Small Business Set-Aside:No

Does this solicitation contain a BEP or DBE requirement?:No

Does this solicitation contain a Veteran requirement?:

Relevant Category:General Services

Total Amount of Award:$602,452.98 (Total Dollar Value Only/Includes Any Renewal Options)
Estimated/Actual Value Description:
Length of Initial Term:1
Contract Begin Date:11/12/2009
Contract End Date:11/29/2009
Renewal Terms:0

Bidder(s)


Number of Responding Bidders:0
Number of Unsuccessful Bidders:0
Total Number Awarded:0

Listing of All Bidders/Offerors Considered But Not Selected:
N/A
Source Selection:N/A

Vendor(s) Selected for Award
Vendor NameAmount of Award BEP Goal % DBE Goal %
Zoom Media & Marketing$18,750.00
WLS-TV$7,500.00
Withers Braodcasting Company$4,219.50
WGN Continental Broadcasting, Inc. (TV)$34,600.00
WGN Continental Broadcasting, Inc. (Radio)$24,786.00
Weigel Broadcasting$12,000.00
WBBM TV (CBS)$15,000.00
US Marketing, Inc.$7,500.00
Univision Television Group$26,000.00
Univision Radio Group$18,700.00
Sports Radio Chicago$13,375.00
Spanish Broadcasting$16,500.00
Screen Vision Direct$4,000.00
Saga Radio Networks$12,000.00
Saga Communications of Illinois, Inc.$6,500.80
Regent Broadcasting of Peoria$2,910.00
Pacific Media$8,000.00
Next Media Group$11,250.00
Nexstar Braodcasting Group$8,250.00
Neuhoff Media Spfld, LLC$4,274.00
NBC Universal$26,225.00
National CineMedia, LLC$8,000.00
Midwest Family Broadcasting$1,799.00
Metro Traffic$6,000.00
Mediacom Braodband, LLC$10,545.00
FOX Television$41,000.00
Emmis Operating Company$27,720.00
Dontron, Inc.$16,500.00
Cumulus Broadcasting, Inc.$7,820.00
Connoisseur Media, LLC$4,065.00
Comcast SportsNet$23,000.00
Comcast FL/IL/MI, Inc.$63,493.68
Clear Channel Communications$4,870.00
Citicasters Company$2,775.00
Charter Communications$15,100.00
CBS Radio East Inc.$33,300.00
Cass Cable$4,875.00
Bonneville International$7,500.00
AM/FM Broadcasting $41,750.00

Notice Contact
Name: Colleen Caton
Street Address:2300 South Dirksen Parkway
City:Springfield
State:IL
Zip Code:62764
Phone: 217-785-5234
Fax Number:217-782-3409
EMail Address:colleen.caton@illinois.gov

Class Code

Class Codes:S100 Advertising Services

NIGP Code

NIGP Commodity/Service Code:


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