Date First Offered
H1N1 Media Campaign (National Cinemedia)
Agency Reference Number:
DPH - Public Health
DPH - Public Health
Purchasing Agency SPO:
Description and Specifications:
This is notice of the Illinois Department of Public Health's intent to contract with National CineMedia, LLC to run on-screen and other in-theatre advertising and promotions for the H1N1 Pandemic Influenza media campaign at movie theatres in Illinois. The contractor has the exclusive on-screen movie theatre advertisement rights at select movie theatres.
This procurement is critical to the life, health and safety of the citizens of Illinois. On-screen media advertising will be able to reach various and diverse age groups of Illinois residents to promote H1N1 prevention and vaccination to assist in preventing the spread of H1N1 influenza.
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Notice Expiration Date:
Sole Source Only Justification:
National CineMedia, LLC has the exclusive sales of on-screen and other in-theatre advertising promotion for the targeted movie goers in selected communities displaying a prevalance to H1N1 pandemic influenza. This information was obtained from statistics gathered from the spring 2009 H1N1 outbreak.
Market research proved that National CineMedia, LLC is the only contractor to provide on-screen media advertising in select theatres in the targeted communities. The H1N1 media advertisements could not be shown in those theatres without this contract with National CineMedia, LLC, who has the single, exclusive on-screen selling rights to exhibit national and regional cinema media advertising. The price to run the on-screen and other in-theatre advertising and promotions is a standard rate for this type of promotional market.
Accordance with Admin Rule:
Item is patented or copyrighted and only available from holder of patent/copyright
Professional & Artistic:
Small Business Set-Aside:
Does this solicitation contain a BEP
or DBE requirement?:
Does this solicitation contain a
Health and Medical Services
Total Amount of Award:
(Total Dollar Value Only/Includes Any Renewal Options)
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Listing of All Bidders/Offerors Considered But Not Selected:
Vendor(s) Selected for Award
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BEP Goal %
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National CineMedia, LLC
535 W. Jefferson
S100 Advertising Services
NIGP Commodity/Service Code:
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