Reference Number: 22018101
Request ID:
Date First Offered10/27/2009
Title:H1N1 Media Campaign (National Cinemedia)

Agency Reference Number:47984
Agency:DPH - Public Health
Purchasing Agency:DPH - Public Health
Purchasing Agency SPO:Gary Robinson

Status: Closed


Description and Specifications:
This is notice of the Illinois Department of Public Health's intent to contract with National CineMedia, LLC to run on-screen and other in-theatre advertising and promotions for the H1N1 Pandemic Influenza media campaign at movie theatres in Illinois. The contractor has the exclusive on-screen movie theatre advertisement rights at select movie theatres.

This procurement is critical to the life, health and safety of the citizens of Illinois. On-screen media advertising will be able to reach various and diverse age groups of Illinois residents to promote H1N1 prevention and vaccination to assist in preventing the spread of H1N1 influenza.

Key Information

Notice Type:Sole Source
Notice Stage:
<Select Notice Stage>

Notice Expiration Date:11/10/2009
Sole Source Only Justification:National CineMedia, LLC has the exclusive sales of on-screen and other in-theatre advertising promotion for the targeted movie goers in selected communities displaying a prevalance to H1N1 pandemic influenza. This information was obtained from statistics gathered from the spring 2009 H1N1 outbreak.

Market research proved that National CineMedia, LLC is the only contractor to provide on-screen media advertising in select theatres in the targeted communities. The H1N1 media advertisements could not be shown in those theatres without this contract with National CineMedia, LLC, who has the single, exclusive on-screen selling rights to exhibit national and regional cinema media advertising. The price to run the on-screen and other in-theatre advertising and promotions is a standard rate for this type of promotional market.
Accordance with Admin Rule:Item is patented or copyrighted and only available from holder of patent/copyright

Professional & Artistic:No
Small Business Set-Aside:No

Does this solicitation contain a BEP or DBE requirement?:No

Does this solicitation contain a Veteran requirement?:

Relevant Category:Health and Medical Services

Total Amount of Award:$125,000.00 (Total Dollar Value Only/Includes Any Renewal Options)
Estimated/Actual Value Description:estimated
Length of Initial Term:5
Contract Begin Date:11/11/2009
Contract End Date:03/31/2010
Renewal Terms:0


Number of Responding Bidders:1
Number of Unsuccessful Bidders:0
Total Number Awarded:1

Listing of All Bidders/Offerors Considered But Not Selected:
Source Selection:N/A

Vendor(s) Selected for Award
Vendor NameAmount of Award BEP Goal % DBE Goal %
National CineMedia, LLC$125,000.00

Notice Contact
Name: Gary Robinson
Street Address:535 W. Jefferson
Zip Code:62761
Phone: 217-785-2033
Fax Number:217-785-2038

Class Code

Class Codes:S100 Advertising Services


NIGP Commodity/Service Code:


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